This Just In: Bike Snob (BSNY) Reveals His Identity

For those of you who are regulars in the bike blog scene, you know about the ambiguous Bike Snob (ie: BSNY). What you might not know is WHO BIke Snob is. Well, after a very long time of keeping his identity closely guarded, Bike snob (Eben Weiss, 36 of NY) is letting it all go. Eben is a 36 year old ex- bike messenger who grew up riding BMX and is in the heart of the media mayhem. He spent more than a decade in the publishing industry working with the Ralph M. Vicinanza, Ltd. literary agency. He is married and his wife, Sara Goodman, is an editor at St. Martin's Press. Eben and Sara are expecting their first child in May. He is a local racing amateur sponsored by Gotham Bikes in New York City. You can read more about him at Wall Street Journal.